5. SOCIAL DISTANCING IS THE NEW NORMAL
As lockdown restrictions ease, social distancing remains a crucial strategy to control COVID-19. How can we make it easier for all of us?
5.1 Brand a product that will meet some of the challenges of ongoing social distancing.
5.2 Create a Highway Code for safe social distancing on Glasgow's pavements. Be serious or playful. Relate to the whole of Glasgow or a specific area. Execute in the digital world or the real world. Or both. Could it be a city-wide pavement supergraphics, a viral video or even a spatial awareness lens on Snapchat?